Built from the inside of the industry we serve — with the experience, the credentials and the results to prove it.
Ayanna Charles brings a unique asset to Acces Digital, with over 10 years of experience in Caribbean financial institutions. Her career began in commercial banking, advancing from branch operations to 7 years in loan sales, gaining insight into Caribbean consumers’ financial decisions. Subsequently, she ventured into insurance sales and loan management at a credit union, further enriching her expertise in the financial services sector. Before starting Acces Digital, Ayanna successfully implemented digital marketing strategies at a Caribbean financial institution, achieving an 18% growth in the overall loan portfolio and an impressive 259% growth in the vehicle loan portfolio within just 12 months.
The strategy proactively targeted Caribbean consumers by marketing vehicle loans directly at the point of purchase, highlighting the desired outcome rather than the loan product itself.
Vehicle loans surged by an impressive 259%, rising from TT$4.6 million to TT$16.6 million in one fiscal year. This remarkable increase was driven entirely by strategic, targeted marketing efforts. Overall, the institution achieved an 18% growth across all loan categories, underscoring the success of a focused strategy.
A well-defined strategy is crucial for every Financial Institution, no matter its size or budget. By gaining deep insights into the financial decision-making processes of Caribbean consumers, we can achieve remarkable outcomes, laying the foundation for every interaction facilitated by Acces Digital.
Academic foundation in strategic thinking, business building and innovative leadership
Commercial banking, loan sales, insurance and Credit Union management
Banking . Credit Unions · Life Insurance — all from the inside
Globally recognized digital marketing certification
Trained and certified in AI-powered digital marketing tools and automation
To give Caribbean financial institutions access to AI-powered digital marketing systems that generate consistent, measurable portfolio growth — delivered by specialists who understand the industry from the inside.
A Caribbean financial services sector where every institution, irrespective of size or budget, has access to world-class digital marketing capabilities and can effectively compete in the digital landscape.
Integrity — We deliver honest results and honest reporting. Expertise — We know your industry because we worked in it. Innovation — We use the best AI tools available to stay ahead. Results — Everything we do is measured against your portfolio growth.
Let’s have an open, no-pressure conversation about your institution’s digital status and what it would realistically take to improve it.
